Richard Avanzino, one of the most respected leaders in the U.S. animal welfare movement, predicts that we will be living in no kill nation within the next five years.

Avanzino was the Executive Director of the San Francisco SPCA when that city virtually ended the killing of all healthy and savable dogs and cats and is now President of Maddie’s Fund, the world’s largest animal welfare foundation. The American public, he believes, is widely populated with animal lovers who are anxious for positive changes in traditional animal sheltering practices.

Citizen activists, many of whom work at the grass roots level, are often more progressive in their thinking than public and private animal welfare institutions. With the power of the internet and the skillful use of technologies like YouTube, Twitter and Facebook these grass-roots animal welfare advocates are gaining a louder voice.

This educated, energized and passionate public is the primary reason Avanzino gives for the wave of shelter reform sweeping the nation. It is also one of the reasons Avanzino states that a no kill nation is not only inevitable, it is imminent. Data from multiple sources indicate that the U.S. will achieve no kill status by 2015.

During the next five years, leadership at organizations and institutions that fail to fully embrace the new paradigm of life-saving will be replaced by a new generation of leadership.

The revolution marches on!

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